This is the 3rd in a series of posts that concentrate on promoting your Baby Group or Baby Classes business. As I'm running Baby Sign Language classes, I'm focusing on how I do it, but this approach could be applied to lots of different groups and businesses.
In the first article we looked at the benefits of
Personal Appearances and the second detailed promotion through the wonderful world of
Social Media. Today, however, I'm looking at the value of attending local Baby Shows.
On Sunday I was part of the TinyTalk Baby Signing group of teachers who had a stall at the
East Midlands Baby and Toddler Show, held in Nottingham. It's a big show with a big variety of stands from baby goods like prams and clothing, through to cupcakes, pregnancy seat belt harnesses and pregnancy fitness.
Personally I really enjoy working at Baby Shows. They are quite fast paced and hopefully busy, and as long as you are running a show offer, expectant parents and new families are happy to chat to you.
Preparation
Baby Shows are hard work! You need to ensure you've got a good show offer to entice people to your stand, and you need to run a competition or similar to gather details for a mailing list. I spent a fair bit of time liaising with the organisers and the team of teachers manning the stand.
On the Day
You always need to arrive early to set up the stand. Show organisers want you to be ready and all rubbish cleared away in plenty of time before the public start walking through the door. Now we weren't there as early as we should have been, but that's another story (and probably another post!) but we still managed to set up in time.
It became busy by about 10.30am and the hours then flew by. We ran a competition to win one of our
TinyTalk DVDs and people were more than happy to enter and leave their details, particularly if they were keen on joining a particular class.
We all took essential breaks away from the stand, which is a good time to check out the competition, network and mingle.
Shows do become quieter at the end of the day and we were packed up and ready to go by 4.30pm.
Benefits
A larger local show like this costs around £200-£250 for a single stand for the day. You can also book to run taster sessions, have a bigger stand, have leaflets in bags and adverts running the show magazine. All great for exposure and publicity.
Many baby groups and activities were at this show, so it was important we were there too. We all need to keep our group name fresh in new parents' minds so being present at shows like this is essential.
Networking is an important part of days like this too. I managed to speak to some new nurseries and hope to liaise with them further over the coming months. It's always a good idea to go and meet people face to face and build that relationship.
We came away with a long list of families who are keen to join our classes over the next few months so it's well worth doing.
So, all in all Baby Shows are a great way to gain exposure for your brand and business, although they aren't always the cheapest way to advertise, but we had a fabulous day at this one!
Have you had a good or bad experience from Baby Shows? I would love to hear your comments or views.